Sales Training
Sales training and coaching for small business owners and their teams, built on 14 years of direct sales — door-to-door, in-home, and phone. We work the real situations: the price objection, the "let me think about it," the follow-up nobody makes.
14 years in the field — and a 30-year partner
For larger teams and multi-day engagements, I bring in a longtime colleague with over 30 years in sales — a career built managing and training closers, not reciting theory. Between us that's more than four decades of doors knocked, deals saved, and reps developed. Ask about co-led training when you book.
The curriculum
Build the pitch
A short, repeatable pitch your team can deliver the same way every time — built around what your customer actually cares about.
Qualify fast
Questions that surface budget, decision maker, and urgency in the first two minutes so nobody burns an hour on a tire-kicker.
Objection handling
Price, spouse, timing, trust, and "let me think about it" — word-for-word responses drilled until they're automatic.
Closing without pressure
Asking for the deal in a way that doesn't feel like a used-car lot, plus how to handle a no and keep the relationship.
Follow-up discipline
The cadence that recovers warm leads: when to call, what to say, and how to track it so nothing sits for three weeks.
Live roleplay & call review
Real sparring in the room, recorded calls broken down line by line, and the exact moment the deal turned marked out.
- Owner one-on-one. You're the one selling — we sharpen your pitch and your close.
- Team workshop. Half or full day on-site, heavy on live roleplay, light on slides.
- Ongoing coaching. Weekly or biweekly call reviews and pipeline accountability.
- Co-led intensive. Multi-day training run with my 30-year partner for bigger teams.
I built the sales-training product too
ClosersForge is my AI sales gym — reps spar a live AI buyer, get scored, and fix the line that lost the deal. It's the same methodology I coach in person, and teams can keep repping between sessions.
See ClosersForge →Hand-painted custom murals for your business space →
Original, hand-painted wall art designed for your space — sales floors and training rooms, behind the front desk, lobbies and waiting areas, break rooms and patios. Custom artwork in your brand colors, quoted per wall. See mural examples and pricing →
Not sure which one you need?
Tell me what's slow right now and I'll tell you straight which service fixes it.
Call or text 817-217-6382Leave a voicemail if I don't answer and I'll call you back as soon as I can.